Monday, November 10, 2014

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How to Write Effective Meta Title Tag to Improve Search Ranking and CTR ?

  • Monday, November 10, 2014
  • arijit mondal
  • The title tag of your website or webpage is most important organic SEO factor to rank high and increase CRT of your search page in Google. So I am going to tell you some impotant tips on writing effective title tag.



    1. You should know why we are using title tag? The title tag is something you are telling your user about your homepage or inner webpage. The page title should be clean, short and correctly describe your page.

    2. The typical length of your title tag is 50-60 characters.  You should stick to this recommended length mentioned by Google. Because, Google shows only upto 60 characters in search result page.

    3. Use your main targeted keyword in title, preferably as soon as the title starts. Use only one main keyword in title and always try to avoid to use too many keywords in  title tag. It makes it malicious and unnatural.

    4. Try to avoid using special characters  in title tag and try to make it clean as much as possible.

    Here, I have listed some important videos by Google web spam head Matt Cutts, Rand Frisken and Google Webmaster Academy to educate you better.

    USA TODAY's Jefferson Graham interviews Google engineer Matt Cutts on how to get your site to the top of Google with 5 basic, common sense SEO tips. Matt Cutts guests on the USA TODAY Talking Tech web video show.



    Are title and description tags helpful to increase the organic CTR — clicks generated from organic (unpaid) search — which in turn will help in better ranking with a personalized search perspective?



    Read here http://moz.com/learn/seo/title-tag to know more about SEO metatags.

    How to implement title meta tag in html website ?

    1. Open your webpage in html text editor.
    2. Find out the head tag and add the title meta tag after it. You need to write the title tag in place of "Example Title" between title and title tag.
    3. You should make sure that you have placed the title tag code between tag.

    How to implement title meta tag in CMS website ?

    You also able to add title tag easily in cms likewise Wordpress, Joomla or Drupal etc. In wordpress, you need to install SEO plugin to implement title tag in your website. There is some inbuilt option to add title tag in Joomla and Druple. We are recommending to use All in SEO and SEO ultimate plugin for your wordpress website.

    Please ask me a question by commenting below or mail me at arijit.mon@gmail.com



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    Thursday, September 18, 2014

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    Forget Wearables — Here's the First Real 'Thinkable'

  • Thursday, September 18, 2014
  • arijit mondal
  • A new ‘Wearable’ device.  The Muse headset may look a little strange, but if you're trying to meditate this could be one of the most useful gadgets you own.


    Wearables Thinkable


    Read Full Story Here : http://mashable.com/2014/09/18/muse-headband-calm/
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    45 Percent Made Retail Purchase After Seeing Mobile Ads

  • arijit mondal
  • Another retail report which provides useful “insights” for marketers.  Although the research is from the US, the report findings would closely match the behaviour of Kiwi shoppers e.g. smartphones are being used more for pre-purchase research.



    Read Full Article Here: http://marketingland.com/report-45-percent-made-purchase-seeing-mobile-ad-100593 
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    Put Your Knowledge To Work And Get Known As An Expert

  • arijit mondal
  • Sharing what you know is a great way to gain profile online, and it's an ideal marketing tool for many small and home business owners. This article featured on the NZ Biz Buzz website has some great tips on how to position yourself as an expert in your field (the tips are on Page 2 of the article).


    Knowledge To Work

    Read Full Here: http://www.bizbuzz.co.nz/articles/put-your-knowledge-work-and

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    Thursday, April 3, 2014

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    Carlsberg “Unbottle Yourself” Campaign App

  • Thursday, April 3, 2014
  • arijit mondal
  • Video of the week. Carlsberg have created a campaign called “Unbottle Yourself” an iPhone app that has 500 challenges for people to complete to become one of 10 finalists who have a chance to win the ultimate party in Hong Kong.

    Unbottle Yourself


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    Taco Bell’s Breakfast Of Champions: 5 Questions With The Brand’s Director Of Digital Marketing

  • arijit mondal
  • Tressie Lieberman is the director of digital marketing at Taco Bell.  Here is an interview with Tressie, answering some key questions about why Taco Bell’s marketing has been so successful in the last 12 months.  There are some interesting social media tips in this interview even though its based on a big corporate.

    Tressie Lieberman

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    5 Bad Business Habits To Break Now

  • arijit mondal
  • Bad work habits.  We all have them, and sometimes we are so caught up in the day to day running of our business we forget to take a step back and review ourselves and our habits. Here are 5 bad business habits that we need to break.

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